Universal Productions Music
Final Animation
Description
A promotional visualization animation to one of the recently released tracks in the universal productions music library. The animation must visually interpret the music while introducing the name of the release.
Time complexity- 3 weeks working alone
Roles:
Lead Animator, Lead Designer, Sotryboarding, Sound Design, Compositor
Ideation
Design Directions
For the development of the this project. I decided to pitch very textured approaches that would match the grimey but modern sound of the chosen track. Almost like an old westerner with a synth twist
Client Notes
Client went with the design from concept 2. A full animatic and story board was required for the next pass
Chosen Direction
For this pass I delivered technical requirements like character sheets and fully timed animatic in order to start developing the animation for each shot.
Animatic
First Pass
Client Notes
Timing and character sheets looks good. keep developing further.
Looping Backgrounds!
Developing the cel approach further I created some looping backgrounds with very harsh lines that in the end would be used all throughout the piece.